Category: newsletter
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I am the Warren Buffet of compounding attention
– overheard Guillaume yelling in the office. We’ve coined a new term: Everyone seems obsessed with quick conversions… might be our fault, we’re talking too much about views & mrr on Twitter… …however; it has never been more important to build a distribution moat. Hacking others’ network effects has been the most effective early stage…
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doomscrolling content TAMs & guess who clicked!?
Sorry, but you won’t make it on TikTok with yet another AI Note-Taking app. I’m still speaking to at least two founders every week building AI note-taking apps. To make big bucks, either be first to monopolize a content niche on a platform with a new model or app, or second—maybe third—but definitely don’t be…
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Write Viral Hooks Like Billy Beane in Moneyball
+ 97 viral formats & tips to source your first dedicated creator Write hooks like you’re Billy Beane in Moneyball. Don’t start from scratch. We’ve been harvesting tens of thousands of hooks — and we give them to you for free. Last week, it was Locket’s hooks… and there’s more in the “Resources” section of…
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Faceless TikTok Marketing: Slideshows, Clipping, Brain Rot & Screen Recs
& how to create each one just like the most viral TikTok consumer apps did it Hey there! Today’s edition is Part 1 of a two-part newsletter covering the best faceless content formats. Faceless TikTok/IG is, for some, an entry point into TikTok marketing, for others, the best way to create content for their niche,…
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Offshore Faceless Scaling Onshore+Offshore Mix & A Newspaper for Organic Growth
Offshore TikTok Faceless Scaling Last week I discovered an insane strategy where dozens of independent AI girlfriend apps were running hundreds of faceless accounts, generating hundreds of millions of views. In the end, I exposed that an agency was behind this scheme. Over 80 people DM’d me, asking for the name of this “agency.” Does…