Category: newsletter
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Copia: 4 to 40 creators in 60 days
Manifestation app Copia blew up in 60 days: 40 female ambassadors, 10K downloads, 17M+ TikTok views. A ‘Crash Out’ button that turns heartbreak stories into addictive slideshows.
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MeAgain: Ozempic’s TikTok Gold Rush
TikTok creators are cashing in on GLP-1 weight-loss drugs. MeAgain’s tracker app tops $100K MRR while Join Fridays locks influencers into lifelong affiliate links, squeezing 7.1 M niche views for sky-high LTV.
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Yope’s 200M Views International Expansion
Yope is quietly putting together the largest UGC empire. The newest stats say it all. With 145 ambassadors pulling in over 207 million views, 17 million likes, 5.2 million shares and 2 million saves, their momentum is… undeniable. They cracked the top 30 in the US Lifestyle charts just a few months ago. Now they…
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7 Viral Hits You Missed This Week
Happy Friday and happy August! It’s Maria here for another weekly roundup of viral hits you’ve missed in the consumer space, TikTok and Reels. Let’s go! Confide, an AI journaling app launched end of 2024, has just implemented the soulmate sketch feature that has been going viral for every single astrology app this summer. After 24 videos,…
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Candle: $30K, 3 Founders Going Viral
Three cofounders filmed daily on TikTok, snagging 5M, 7.1M, and 1.8M views. Their app Candle went to 60K downloads and $30K revenue in just 3 months – driven by looping tip lists, LDR vlogs, and viral trends.
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Lovable TikTok Strategies
Relationship apps are fairly easy to go viral with. Coding apps are a completely different ball game. We’ll let you guess who’s really pushing hard in that space. Everyone’s favorite new, fastest-growing EU startup: Lovable. The Lovable Show At first they tried some fancier street-show clips on TikTok: The idea was cool, but it never…
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Tea Dating Advice – #1 and millions of views
Stealth marketing at its finest. Of course, it helps when your app effortlessly sparks controversy on its own. That’s the story of Tea for Dating, which has been maintaining the number one spot on the App Store since starting its multi account UGC campaign. They’re running about 15 accounts and have managed to rack up…
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HerHelp: The 733M view founder trap
Lexi’s HerHelp app rides TikTok: three channels share girlhood hot takes, celeb news loops and call‑out slideshows. 733M views; but shaky downloads.
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DegeCoin: $80M from 100s of (engineered) Tiktoks
Warning This is controversial. This isn’t an endorsement of this memecoin (or any coin) or of manipulation. It’s a case study showing how algorithms and human psychology can be gamed. Before we cut to the chase: This $80 M+ memecoin was born from pure TikTok marketing propaganda. Hundreds of crypto accounts posting the same scripted…
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Turbolearn’s 435M Views UGC Empire
TurboLearn blasted “What’s ur GPA?!” dances + exam rituals across 101+ creator accounts, racking 400M views & 4M users. Recruiting $10k/mo creators before study season.