Category: newcomer
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New App in Books
Well, it’s not exactly new. It is available on the App Store since February, but it’s now making it’s way down toward the TikTok algorithm dungeons. Though it’s currently sitting at #62 in the Books category, they’re still struggling to get downloads. On TikTok, they’re relying solely on two branded accounts and a few occasional…
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Old save money app running UGC accounts
A few strong hooks are working, but a simple UI tweak showing savings could have made conversions explode.
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New Couple’s App
A soft-launched couples app is scaling fast on TikTok using reused visuals, love advice, and creator-style accounts. One video alone hit 3.6M views and over 100K shares.
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New Habit Tracking Self Care BFF App
This new self-care BFF app launched in July and running a handful of creators.
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Multi billion dollar valued AI hotshot started blasting UGCs
Interesting angle and targeting for this hyped startup, but we’re still waiting to see the outcome.
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New Makeup AI App
This app hit 8.2M views in 3 months with a single video pulling 4.7M. High engagement but lower conversions.
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New Viral Relationship App
New breakup app is upstarting on TikTok with 2.8M-view videos, 30K+ downloads, and $10K+ monthly revenue
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New AI journaling App
This journaling app used to run about a dozen accounts but has since stopped, and yet it’s still pulling 2.5M views with just one influencer. To keep growing, they leaned on a trend. Even with that, downloads and revenue are still low, and you can see the kinds of formats they started with. They later…
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New AI Voice Therapy Companion App
This account alone got 7.3 million views. They’re using a clever format that drives engagement and views while smoothly working the app into the content.
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New Utility App Spotted
A new “utility” app with potentially-viral UI is quietly pulling in a few millions views over first new account videos.