Category: format
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Study Challenge Hits 3M Views
Bold challenge videos can drive huge momentum and help warm up accounts.
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The 1st Year vs 3rd Year Glow-Down Format
The “1st year vs 3rd year” trend is back, racking up 10.8M views. Perfect for dev tools or StudyTok with coding, AI, or study hacks.
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Rory Gilmore Aesthetic Slideshows
Slideshow study tips + Gilmore-core vibes = viral.
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Day X of Trying to Grow Taller
Tall creators show app demo techniques and simple stretch routines to help you grow taller. Include app screenshots in the video. End with a comment call to action. Link: https://www.instagram.com/reel/DFJmnsxyavA Descriptive tags: headshot, indoors, UGC, app demo, comparison Potential niches: fitness, nutrition, self-improvement, looksmaxxing
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Growing Taller Nutrition
Make a short video on “foods that will make you grow.” Show each food with a clear image. Use a fade-in effect for a smooth, simple look. Link: https://www.instagram.com/reel/DBZvtPHvYAs Descriptive tags: faceless, fade-in, AI Potential niches: fitness, nutrition, self-improvement, looksmaxxing
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Team call skit
Film short Zoom skits with your team where two members disagree and others choose a side and laugh. The storyline keeps viewers watching longer and lifts retention. Link: https://www.instagram.com/reel/CzZbBNPPu_y Descriptive tags: headshot, indoors, group, skit, screen recording Potential niches: study, dating, social, education
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Blunt app CTA
Post >> hit >> repeat is Emy BFF’s motto. They’re still re-running their top video four months later and printing big numbers (3M, 294.5K). A blunt CTA to download works, if done right. Here’s the full format: Cantina pulled the same move with recent posts. Link: https://www.tiktok.com/@emybff/video/7486468439205235990?q=emy%20bff&t=1757965167553 Descriptive tags: faceless, indoors Potential niches: all
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Hinge-in-public
This format went viral on two different small accounts. It goes like this: “Redownloaded Hinge…” and then they share the crazy takes or honorable mentions they received. 660K views on https://www.tiktok.com/@lucyyfoxy/photo/7538852884784614658 250k views on https://www.tiktok.com/@baailey.mae/photo/7545576346907462925 It goes like this: Could be used for dating, therapy, couple, relationship, cheating apps.