Category: format
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The Inner War for Pizza
Silent family dinner, two slices left. Doug Heffernan’s voice spills the wild pizza thoughts while everyone stays calm
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The “AI Prank” Format Is Taking Over
AI-generated, plumbers, repairman and Uber drivers are officially the new prank meta. Creators are using AI image tools to stage “caught-you” moments showing their partners fake photos of shirtless repairmen, homeless men at the door, or random AI strangers then filming their reactions. The result? Viral across every version.“AI plumber prank” → 661K likes“AI homeless man prank”…
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The Uniform Paradox
Someone asks, “Do you work here?” as the camera zips over the uniform, the badge, the tools. Cut to the deadpan: “Nah, I’m just a huge fan.”
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One Wrist, One Format: Apple Watch App Quietly Hit 2M+ Views
One wrist, one format — and millions of views later, it’s clear the simplest TikTok formula still wins.
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Dating-texting-screen-to-marriage-photos slideshow
A great faceless format for dating apps or anything couple related.
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Team Reveal
Back turned in a swivel chair. One fast spin, slow-mo reveal, name and role pop on screen, then a sharp cut to the next teammate.
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Tiramisuholic- 66.8 M views
She really said dessert first—straight from the drawer. “Tiramisuholic” has 66.8M people losing it.
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MyAdventour’s one-post reboot
After months off the grid, MyAdventour is back—and one dreamy 5-second clip was all it took to rack up over 600K views and bring the brand back to life.