Category: case study

TikTok creators are cashing in on GLP-1 weight-loss drugs. MeAgain’s tracker app tops $100K MRR while Join Fridays locks influencers into lifelong affiliate links, squeezing 7.1 M niche views for sky-high LTV.

Yope is quietly putting together the largest UGC empire. The newest stats say it all. With 145 ambassadors pulling in over 207 million views, 17 million likes, 5.2 million shares and 2 million saves, their momentum is… undeniable. They cracked the top 30 in the US Lifestyle charts just a few months ago. Now they…

Three cofounders filmed daily on TikTok, snagging 5M, 7.1M, and 1.8M views. Their app Candle went to 60K downloads and $30K revenue in just 3 months – driven by looping tip lists, LDR vlogs, and viral trends.

Relationship apps are fairly easy to go viral with. Coding apps are a completely different ball game. We’ll let you guess who’s really pushing hard in that space. Everyone’s favorite new, fastest-growing EU startup: Lovable. The Lovable Show At first they tried some fancier street-show clips on TikTok: The idea was cool, but it never…

Stealth marketing at its finest. Of course, it helps when your app effortlessly sparks controversy on its own. That’s the story of Tea for Dating, which has been maintaining the number one spot on the App Store since starting its multi account UGC campaign. They’re running about 15 accounts and have managed to rack up…

Lexi’s HerHelp app rides TikTok: three channels share girlhood hot takes, celeb news loops and call‑out slideshows. 733M views; but shaky downloads.

Warning This is controversial. This isn’t an endorsement of this memecoin (or any coin) or of manipulation. It’s a case study showing how algorithms and human psychology can be gamed. Before we cut to the chase: This $80 M+ memecoin was born from pure TikTok marketing propaganda. Hundreds of crypto accounts posting the same scripted…

TurboLearn blasted “What’s ur GPA?!” dances + exam rituals across 101+ creator accounts, racking 400M views & 4M users. Recruiting $10k/mo creators before study season.

Spicy Cubes horny chili gummies scaled 39 creator accounts to 120M views (+40M last month). Car-seat story times: ER, niece drama, NSFW confessions. Soft sell wins.

$300 GlowCam selfie light blew up, then $13 LittyCam cloned it, hired same faces, stole installs fast. GlowCam rank + MRR slid. Lesson: lock creators, cut price, mix content.