This has been on my mind ever since we ran our first coordinated micro-influencer launch two years ago.
We pushed out 25 videos from different profiles in a targeted niche, and one ended up hitting 1M views.
Surely 25 videos in the U.S. are not enough, so I brushed it off at the time.
Later on, we covered a bunch of apps, like FocusFlight, that launched faceless campaigns in the U.S. all at once, perfectly timed around back-to-school season.
https://www.socialgrowthengineers.com/inside-focusflights-60k-back-to-school-push

And some of those campaigns exploded.
Which makes me wonder:
Is there a formula that connects content volume, vertical, and location to raise the odds of triggering algorithmic interest and driving extra/extreme virality?
Of course, the app concept and video quality still need to carry viral potential.
There’s no way around that.
Right now, we’re testing with creators in smaller countries where certain concepts and trends haven’t been tapped yet, and with just a handful of creators we managed to hit #1 on the store.
That got me thinking again: if you zero in on a niche vertical, could you actually compute the posting volume needed and build a model that shows how many accounts or posts are required to fully push a narrative?
I believe so.
Leave a Reply