Meet NutrIA.
An AI calorie scanner and tracker released in France in the end of the summer.
The app reached 10K downloads and $20K MRR in September, just weeks after launch.
They are running a subscription model with a 3-day free trial.
Monthly subscription goes for $6, while annual subscription costing $35.
Values considerably lower than mainstream competitors like Cal AI.
An effective faceless strategy
NutrIA currently runs 12 accounts, and reached 4.7M views and 88K saves.
Their strategy relies mostly on an health & fitness slideshow wave.
Models with extremely good physiques give advice and app promo.
3 accounts have already reached high views with this content format.
juliette_glow_fit got a 674K views slideshow back in August.
Hook: “I’ve been going to the gym for 6 years… here’s what you need to understand to get your dream body.”
Slides: generic fitness advice such as “ Walk as much as possible.”
“Track what you eat!!” slide with app promo.
“If you don’t have time like me, use the Nutria app to calculate your calories (you just have to take photos of your meals).”
florian.fitness is an account that uses male pictures, and it has seen already some success.
The format works for both male and female audience, and they even use the same hooks for both.
” 6 years in the gym helped me learn this to get a greek good body”
“I progressed 3 times faster after I started doing this…”
” How to become unrecognizabe this year”
Recent winning format variant
aliaxgym.fit is the third most viewed account, closing on 1M total views.
This one has reached popularity with a slightly different variation.
Shorter slideshows with four pictures in each slide, instead of just one.
It uses motivational hooks such as “eat better, don’t tell anyone”, or “welcome to your new self”.
Repeating the running theme, workout theme, nutrition theme + app promo formula.
Faceless slideshows with model cover pictures are a cheatcode for health & fitness.
NutrIA easily reached $20K MRR in a seemingly saturated niche, by focusing in french content.
Stay update on their account progress and analytics here:
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