The more “utility” or “boring” your app is the more creativity you need with short form marketing.
Not boring in a bad context, boring, as too “classic” to pitch to an audience.
This one app is a good example, with an elevator pitch of “learn more from every podcast” which doesn’t have a natural inclination to be inherently viral, it managed to run a content approach to over 10M views over 57 videos.
They did two main things here.
First, they went for a darker BookTok/StudyTok vibe that appeals to a specific group on TikTok. Second, they shared educational or inspirational content and slipped the Recite app in somewhere — most often on the last slide.
Examples of hooks:
“How to be disgustingly educated on every topic to ever exist”
Or “How to kill the old version of you and rebrand yourself”
These are often pulled from past viral videos. That’s why it’s key to study your niche and know where your content fits.
Or go more direct:
“Podcasts that helped me like therapy did”
“Bored of the same podcasts? Here are 5 that rewired my brain in the best way”
They’re still on waitlist, but this strategy lets them test their content approach while also growing that waitlist. It’s tough to tell how strong the conversions are though.
A simple rule is if your educational slideshow gives five tips, then it might convert at about one-fifth the rate of a direct CTA post. That means you’d need five times more views—but that’s doable with formats that get more reach.
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