Author: maria
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9 viral formats you’ve missed last week
Enjoy AI Town This AI virtual world app has quietly reached $200K in monthly recurring revenue over 100K downloads every month. This week I spotted one of their videos going viral with 5.2M views. 8-sec UGC blurry clip of one one of their creators, with app name included in the hook. Stickerly Social media stickers…
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The Life of a TikTok Girl
In case you haven’t heard, Taylor Swift is launching her new album The Life of a Showgirl this Friday, October 3rd. As a fellow Swiftie, I thought I’d write about some ways I feel like this buzz can be huge to generate new app ideas, or simply ways to tie your content to this event.…
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10 mistakes that are sabotaging your mrr
10 founder mistakes that are silently draining your downloads.
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1 girl, 10 obsessions
New trend, works for every niche, high conversion potential.
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Merlin AI’s $19 TT-to-web funnel & 880K daily visits
Merlin AI sells a $130 AI tool bundle for $19 and is pulling roughly 880,000 daily visits and ~44M TikTok views. The site launched in 2022, later added an app and browser extension, and bundles models like ChatGPT, Gemini, and Claude into one interface. The app sits near $10K MRR, but the website is the…
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Katch: 90 days, 22M views, $10K revenue
Katch pulled ~22M views and roughly $10K MRR in 90 days by ditching short generic hooks for longer UGC story posts paired with screen-record demos, then cross-posting dozens of variants across ambassadors to surface winners.
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Blunt app CTA
Post >> hit >> repeat is Emy BFF’s motto. They’re still re-running their top video four months later and printing big numbers (3M, 294.5K). A blunt CTA to download works, if done right. Here’s the full format: Cantina pulled the same move with recent posts. Link: https://www.tiktok.com/@emybff/video/7486468439205235990?q=emy%20bff&t=1757965167553 Descriptive tags: faceless, indoors Potential niches: all
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Founder-led content, e-com brand and the route to 12M views
There’s a new e-com brand rising on TikTok that’s leaning on founder-led content to reach lactose-intolerant audiences. Milktab, registered in 2021 and only recently officially launched, sells 45 lactase pills per box for $29. Raymond, the founder, answers Reddit threads and shows up on camera, which gives the brand a more human look than the…
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Prank turned into a $100K mrr, 170M views app
Lox Club turned a joke into a $100K/month dating app and ~170M views using skit-driven viral videos and IRL event recaps across 21 accounts — but its peak was 2023, and the team now struggles to convert views into steady new downloads.
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7 days of viral content ideas
1. Comparison Memes We’ve recently spotted this astronomy meme, which is an astonishingly easy format that works for almost any niche. Often creators get stuck thinking memes require wild creativity or following trends everyday, but this format where you start by comparing three (or two, or four, or whatever you want) categories of something can…