Author: maria
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1 girl, 10 obsessions
New trend, works for every niche, high conversion potential.
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Merlin AI’s $19 TT-to-web funnel & 880K daily visits
Merlin AI sells a $130 AI tool bundle for $19 and is pulling roughly 880,000 daily visits and ~44M TikTok views. The site launched in 2022, later added an app and browser extension, and bundles models like ChatGPT, Gemini, and Claude into one interface. The app sits near $10K MRR, but the website is the…
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Katch: 90 days, 22M views, $10K revenue
Katch pulled ~22M views and roughly $10K MRR in 90 days by ditching short generic hooks for longer UGC story posts paired with screen-record demos, then cross-posting dozens of variants across ambassadors to surface winners.
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Blunt app CTA
Post >> hit >> repeat is Emy BFF’s motto. They’re still re-running their top video four months later and printing big numbers (3M, 294.5K). A blunt CTA to download works, if done right. Here’s the full format: Cantina pulled the same move with recent posts. Link: https://www.tiktok.com/@emybff/video/7486468439205235990?q=emy%20bff&t=1757965167553 Descriptive tags: faceless, indoors Potential niches: all
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Founder-led content, e-com brand and the route to 12M views
There’s a new e-com brand rising on TikTok that’s leaning on founder-led content to reach lactose-intolerant audiences. Milktab, registered in 2021 and only recently officially launched, sells 45 lactase pills per box for $29. Raymond, the founder, answers Reddit threads and shows up on camera, which gives the brand a more human look than the…
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Prank turned into a $100K mrr, 170M views app
Lox Club turned a joke into a $100K/month dating app and ~170M views using skit-driven viral videos and IRL event recaps across 21 accounts — but its peak was 2023, and the team now struggles to convert views into steady new downloads.
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7 days of viral content ideas
1. Comparison Memes We’ve recently spotted this astronomy meme, which is an astonishingly easy format that works for almost any niche. Often creators get stuck thinking memes require wild creativity or following trends everyday, but this format where you start by comparing three (or two, or four, or whatever you want) categories of something can…
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Ben’s app, 2.3 billion views, $4 million ARR
From debt to 4 million a year, the story of a chef solo-founder.
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400K downloads in 30 days with 10/10 hook to CTA funnel
A Dutch studio launched Stats.fm in 2020; a UGC push since April turned the shareable Spotify-stats app into roughly 400K downloads and ~$350K in 30 days by scaling 28 ambassadors with tight, repeatable hooks.
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