Author: maria
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Instagram vs TikTok Hits
Instagram rewards aesthetics. TikTok rewards rawness. Post the same content—but speak each platform’s language.
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29M views Pinterest format
A TikTok page for study girls is pulling 29M views using nothing but Pinterest slideshows, catchy captions, and audio from TV shows.
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Gen Z trends & how to capitalize on them
Gen Z is manifesting hard, running marathons, quitting alcohol, and romanticizing boredom—and each trend is a goldmine for app founders and content creators.
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Zest App 10 (weird) new accounts
Zest just hit 10K monthly downloads and $20K in revenue—but what’s powering it? Mysterious TikTok pages with no branding, viral food slideshows, and sneaky cross-promotions.
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Unfortunately, I do love
Confess your guilty pleasures in TikTok’s fave list trend. One static image, a list of weirdly specific loves, and one sneaky app shoutout.
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Are single country apps a good idea?
Can a small country specific app win? An app that users love but no one can find.
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9 viral formats you’ve missed last week
Enjoy AI Town This AI virtual world app has quietly reached $200K in monthly recurring revenue over 100K downloads every month. This week I spotted one of their videos going viral with 5.2M views. 8-sec UGC blurry clip of one one of their creators, with app name included in the hook. Stickerly Social media stickers…
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The Life of a TikTok Girl
In case you haven’t heard, Taylor Swift is launching her new album The Life of a Showgirl this Friday, October 3rd. As a fellow Swiftie, I thought I’d write about some ways I feel like this buzz can be huge to generate new app ideas, or simply ways to tie your content to this event.…
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10 mistakes that are sabotaging your mrr
10 founder mistakes that are silently draining your downloads.