> Over $200,000 MRR & 500K downloads/mo
> 239,128,300 views over 20+ TikTok accounts
> Multi-Lingual + Creator Network
> #11 on App Store Art Workout 2-part marketing strategy ????
Art Workout is generating almost 1/2m downloads every month and over $200K MRR.
App was released in 2021 to teach how to draw (lessons, challenges, etc).
They’re running a HUGE network on TikTok:
I found 23 accounts totaling 239,128,300 views
95% faceless content!!
Strategy part 1/2 ????????
Multiple accounts per language
Spanish: tt@artworkout_es and tt@artworkout_lat
French: tt@artworkout.fr
English: several, main one is tt@artworkout_app
Arabic: tt@artworkout_ar
Portuguese: tt@artworkoutbr
All videos are
100% faceless, either in-app recording or iPad recorded w/ hand drawing
tt@artworkout_es is the most viral account (61.7M views)
Most viral videos show this app feature where you can draw at the same time as a stranger:
This video posted 4d ago got:
3.9M views, 226K likes, 1.4K comments, 31.7K bookmarks
Hook “let’s play together”
Strategy part 2/2 ????????
UGC faceless accounts
Started way more recently (some less than 1 month ago)
Found 8 so far => 66,000,000 views in total !!!!
Exact same style of video for the most part
Some tag app in bio, but some don’t
And a couple of them are not completely faceless:
https://app.shortimize.com/c/2b10hgYI41edzA
tt@dolly.artistic, tt@annie.explorer and tt@anika_yol have “real” profile pictures
Two last ones are the same creator
And testing some faceful versions of the videos:
2.1M views, 283K likes, 935 comments and 26K bookmarks
Hook: “Playing with someone I don’t know”
The main accounts are on
They’re doing Instagram as well, but with severely less views than TikTok
On YouTube, they’re doing Shorts and long form.
Even though their videos are pretty much all the same, they play with viral audios to increase discovery and go viral.
If you check their accounts you’ll see they keep changing audios to the latest trends.
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