2 indie female founders, a web app, and an anti-AI agenda. Went viral for the first time a few days ago:
(+ one great hook to steal for my indie people here)
“if Reddit and Goodreads had a baby” kind of thing…
Pagebound is a community website for book lovers founded a year ago by Jennifer and Lucy.
It’s been a slow start until…
They did this viral video on their 2 branded accounts. Doing 3.3M views in total.
Half of this views came from one single video, posted end of June.
It’s a trend you probably haven’t used yet as an indie founder:
“You look happier”
Founder POV version
Turns out being anti-AI is their best highlighted feature:
Btw, if you don’t have “AI” in your product, make sure to insist that you’re “Anti-AI”… seems like a large community dislikes it atm on TT.
They’re not using this enough in their hooks/videos here. Comment sections are great, gold there.
If you’re building in booktok niche, we collected a ton of hooks here:
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