How it started
If you’ve spent any time in the study or AI tool app niche, there’s a very small chance you haven’t come across this app yet.
Created by Esan Durrani (CEO) and Ryan Trattner (CTO) in January 2023, StudyFetch is an AI learning tool designed for students.
It transforms class materials into notes, quizzes, and flashcards, and includes a built-in AI chat tutor named Spark.E.
The founders say they built StudyFetch to help students actually learn, not just get fast answers. They believe AI should support real understanding and critical thinking, not be a tool for cheating.
The app uses a freemium model with a soft paywall. Premium plans are available through in-app purchases, starting at $19.90 per month, or $9.67 if billed quarterly, and $8.00 if billed yearly.
How it’s going
The domain was registered back in December 2022.
Today, the site gets about 125,000 organic visits each month and is growing steadily. It currently ranks fourth in organic search for the keyword “study.”
The site offers over a dozen features and mini tools for students, such as graded drafts with feedback, audio recaps, a study calendar, and a streaks and achievements system to help keep users engaged.
In 2024, they rolled out the mobile version—first hitting the App Store in September, then Google Play in December.
Back-to-school season gave both platforms a strong boost.
App Store downloads jumped from 80,000 to 100,000, and monthly recurring revenue grew from $60,000 to $100,000.
In the past 30 days, they’ve hit 190,000 total downloads and $108,000 in monthly recurring revenue.
Powered by a HUGE growth machine
They now manage 225 TikTok and Instagram accounts.
Together, these accounts have racked up 995 million views, 8.3 million saves, and 1.9 million shares.
Most of the accounts are run by ambassadors. Each ambassador handles two accounts—one on TikTok, one on Instagram Reels—usually using the format “studyfetch” plus their name.
It’s a huge bet on content volume. Right now, they average around 100 TikTok videos, 50 Instagram videos, and 1 YouTube video every day. Daily views are now topping 2 million.
In the past 7 days StudyFetch made 15.9M views, 292K saves, and 67K shares. Let’s have a closer look at what’s driving this insane growth.
The UGC push
Among the 225 accounts, the official pages lead the pack.
StudyFetch’s Instagram is the top performer, with over 500 million views.
They achieved massive virality with a winning format: take a long online lecture, add the link in StudyFetch, and receive a clear summary.
In variations of this format they mix up one of these two things. Instead of a recorded lecture, it’s sometimes set in a live classroom. And instead of uploading a video, the focus becomes on capturing a session in real time.
Outside the official pages, 10 ambassador accounts have passed 10 million views, and 40 others have topped 1 million.
studyfetchjeanne pulled in over 50 million views on Instagram using two main formats.
Format 1: It kicks off with a headshot selfie, then switches to a laptop screen recording that walks through the brainrot study feature.
Format 2: A Post-it note reveal of study methods, with the best one shown at the end, followed by an app promo.
Chady reached over 35 million views with a specific format that starts with a StudyFetch promo screenshot and a green screen reaction.
Each clip uses two stacked hooks. The first is a bold red context line like “This Harvard student” or “Teachers are freaking out” to set up the AI reveal. The second is a student-focused line like “School just got easier.”
The flow is: headshot → green screen reaction → full video.
studyfetchlauren hit 28 million+ views with a mostly faceless format that plays into the #womeninmalefields trend and spotlights the paste notes feature.
studywpatty had two viral videos using the exact same hook and strategy.
It opens with an indoor headshot.
The creator is wearing headphones and writing on a tablet with a pen.
The video uses the “How do you keep your pants up when you are performing” audio track.
livingthevegalifee went viral with a simple PowerPoint-style video.
It was called The Worst Study Techniques for Exams—a faceless post that pulled in over 5 million views.
What really made their UGC take off was a huge mix of creative, Gen Z-style hooks.
They’ve also brought on popular study influencers to join their program.
The creators share their usual creative study skits, now paired with a promo for the app.
These are just a few of the key strategies behind their growth.
You can check out all their accounts on Shortimize:
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