These guys found a 289.5M TikTok page… …and turned the concept into an AI BFF app:
Picture this: You find an extremely viral page running on TikTok for > 4 years now, mental health + cute character concept but… no product or monetization in place… so you decide to replicate it for an app:
Original page tt@itslennnie is a 100% faceless account based on a “blob” character
Posting self-care/self-love content with animations and a children voice narration + subtitles => 289,500,000 total views:
Consistently viral => 50+ videos over 1,000,000 views
Then I found this:
A brand new account w/ a super similar mascot tt@emybff
W/ CTA link in bio to Emy AI BFF Anxiety Pet… an app released one year ago, but that only now started posting on TikTok:
They started posting 1 month ago (march 5th) , consistently at 1x/day
Already at 678,200 views, 45K likes, 3K comments Mixing faceless and face content
Format 1 – 42,600 views:
Funny slideshow presentation being recorded on laptop screen
Hook: “Reasons why you should download our app. By Emy”
Slides : big images and animated emojis, a simple text line in each slide
And feedback has been crazy positive:
“this is how you make an ad , downloading it “
“this convinced me…”
Most viral format (also faceful) :
Format 2 – 334,600 views
And guess what… this is a trend
It’s a spin on the “i’m bored” trend that I sent out on my newsletter earlier this week
Sad expression + text hook
“Please give me your most unhinged anxiety remedy”
Leads viewers straight to comments section w/ FOMO: 2K comments
Very solid strategy, potential to grow in next months
All videos have anxiety theme but range from memes to faceless, plus they know how to farm engagement
Curious to see if they’ll expand to ambassador program (big bet on yes) and how they’ll monetize it
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