Raena AI is the web app copycat of Coconote AI ($300K MRR AI study tool)
> 53 Million views on TikTok
> 453K users in 9 months
The viral “Pdf to brainrot” strategy explained:
Raena AI was launched around May 2024 as web app only
It’s an AI Study Tool w/ brainrot feature (summary of notes on screen over b-roll gaming footage)
Brainrot = Gen Z slang for low quality content you scroll endlessly
Claiming they have over 453,000 students so far.
Below is their subscription scheme:
They’re running an affiliate program w/ 83 users on Discord
Found 11 accounts (that you can follow on Shortimize’s collection)
Mix of creator network & affiliates:
Total views = 53,790,000 (TikTok)
They’re offering 50% recurring commissions for each referral that leads to a paid plan
Most viral account:
tt@salem_raena.ai => 23,900,000 views
Most videos with same format – half face in frame w/ confused expression Plus text hook (white, with emojis)
Hook “ BRUH [skull emoji] 3 years of studying and I only just found this”
16.3M views // 1.7M likes // 5K comments // 1M bookmarks // 135K shares
Another video went viral recently:
Same format & similar hook “BRUH I just found out how my brother studies for exams”
5.1M views // 603K likes // 1.2K comments // 158K bookmarks
Interesting how Raenia AI & Coconote AI have the exact same product, but slightly different hook strategies on TikTok
Common words/themes of their hooks:
Raenia AI => study, uni, semester, exams, “why am I finding this only after _____”
Coconote AI => attention span, ADHD, video notes, “turn notes into podcast”
Also interesting how they kept the app web only (for now)
Could be a way to validate use case for cheaper/faster
“PDF to brainrot” is now a landing page that almost every single study app has (web AND mobile)
“PDF to brainrot”
Google search results
#1 – pdf to brain rot (pretty sure this was Coconote, maybe sold domain)
#2 – Turbolearn
#3 – Raenia AI
#4 – Revid AI
#5 – same as #1
#6 – ScreenApp
#7 – StudyFetch
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