98% of consumer app founders never think of this UGC scaling hack.
It’s SO simple yet can make you save 000s of dollars:
Sitly is a Dutch app launched 2 years ago.
They’re generating $250,000 MRR (80K downloads last month)
6 accounts doing 106,813,700 views in total:
Each of these accounts are targeting a different country
They mix formats but best performing videos are UGC formatted
But here’s the catch:
They use the exact same creator & exact same video for all languages
All they do is translate the text hook.
This same video got:
9.9M views & 49K likes => Netherlands
8.2M views & 63K likes => Germany
1.3M views & 10K likes => Spain
525K views & 8K likes => Canada
Formula:
1/ Select your top performing UGC creator
2/ Have them record 5-10 videos (faceful, non-talking OR lip-syncing to viral audio)
3/ Write hook, translate in all languages & post
4/ Make sure you make any small adjustments, like
Sitly’s hook mentions babysitting pay per hour
So they change it to reflect each country (NL – 15€, ES – 12€, IT – 10€)
You can use this to create dozens of language-specific UGC accounts at a fraction of cost
Relying on only your top 2-3 UGC creators
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