A new app called Rounder, focused on social and friend betting, launched around 65 days ago.
Despite being so recent, they are already managing 13 TikTok accounts, out of which they’ve managed to hit 3.7M views.
Most creators follow a similar format: a headshot video of themselves doing a challenge after losing a bet on the app.
Each one starts with a hook explaining they lost and what the challenge is.
One example got 15.1K views, 163 likes, 1 comment, and 3 bookmarks.
Some sample hooks:
“Forced to walk the busy streets of japan since i lost my rounder bet yesterday”
“Making my friends refill the penny mayonnaise jar after losing our bet on the rounder app”
“Going through all the laundry i have to wash and fold after losing my bet on rounder”
In general, the videos are getting low engagement.
Only one video stood out, with 1.3 million views, 277K likes,1.3K comments, and 22.1K bookmarks.
It followed the usual format, except this time she hadn’t done the challenge yet — she was just announcing it. And it was the kind of challenge people were actually excited to watch.
An unusual object in the video also got people talking in the comments.
The app’s official page has just a few videos and follows one format, but it hasn’t gotten much attention so far.
The videos on the official page use a simple slideshow format, showing screenshots of the app.
Their most-viewed video only got 135 views.
They’re still early in the process, but they’re starting to build a network of creators. The views aren’t high yet, but the app is already starting to get people talking.
Check out the full collection here: https://app.shortimize.com/c/2b10FyIET6zcFm
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