Snap It is a retro-style camera app trying to bring back that old-school film vibe.
You probably haven’t heard of it, and for most of the year, there wasn’t much reason to:
- No paid campaigns
- No loud launch moment
- Almost zero creator buzz for months
It seemed like just another camera app left behind…until it wasn’t.
Now it has 93.8 million lifetime views, $8K in monthly recurring revenue, and 200K downloads every month.
From mid-July until now, small waves of creators started posting on TikTok and Instagram and they haven’t stopped since.
The first spike came from one Spanish-speaking account alone, pulling in 22.4M views.
Then the format jumped to English-speaking accounts.
And in the last 30 days alone, they reached 13.4M views.
@tweeytakespics started posting a month ago on both TikTok and Instagram:
Format: “Pinterest perfect” selfie reveal
2.8M views:
She posted again with the same face-first format on TikTok, with just a different angle:
1M views:
Then, just 5 days ago, @yuanfenssa joined the party:
Format: POV inside the app
1.5M views:
They chose a simple and repeatable format that we’ve already seen work on socials.
5.7M views:
Format: Face close-up + wow reaction & disbelief hook:
“digital camera? nah, this app”
And you might’ve noticed:
No app tags. No brand mentions in the captions. No hashtags.
That’s exactly why people keep asking what app it is in the comments.
Snap It is not yet at the stage of hiring an army of creators. Still, they grew by repeating one viral format until it blew out.
Now imagine what can happen when you multiply this effect across 10x more accounts, in different languages.
You can follow all their accounts here:
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