Routinsie – Routine Planner is a new productivity and wellness app that was launched on February 5, 2025.
Despite not generating much revenue or many downloads yet, the app has already attracted 5.6 million views on social media from a single account.
Three of the app’s videos have gone viral, with 1.1 million, 1.4 million, and 2.7 million views.
Two of them follow the same format and receive significantly more engagement than the others.
The video shows the app on a phone with bold audio: “Behind every hot girl is a Google Calendar that is holding your entire life together.”
The hook (“Behind every hot girl”) uses stylish, feminine text and a glam vibe to suggest that success and beauty come from staying organized and putting in the effort.
The video keeps things simple: it shows the app on a phone, going through each day from Monday to Sunday with a quick hook for every day. The background music counts along, making the daily routine pop.
It’s easy to follow and clearly shows how the app works across a full week. The caption wraps it up perfectly: “Not just a calendar app, the reason you’re finally showing up.”
The founder is featured in the videos.
She makes videos for the app’s main page, usually close-up shots with short captions that match what she’s saying.
As the app appears on screen, she pops up in the corner like a little sticker, explaining how it works.
The video has 66.3K views, 1,061 likes, 113 comments, and 427 saves.
She also has a personal page where she posts updates about the app and shares bits of her daily routine.
It looks like the founder runs the app’s account. Some videos get just 1,362 views, but three of them have gone viral and reached a huge audience.
Access all stats here: https://app.shortimize.com/c/2b10rVL9Id25Yj
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