Meet Manna, a gamified Bible study app built for believers who want to learn about the bible in a fun and easy way.
Think Bible meets Duolingo.
In just six months, they’ve hit a 4.9★ rating, $90K in monthly revenue, and 200K+ downloads.
Recently, they’ve taken their message beyond the app, launching a full UGC creator journey. By partnering with everyday believers, Manna turned short-form content into modern-day ministry.
Just 30 days later, they had hit another 4.6 million views, bringing them to a total of 6.2 M views.
It all happened with one insanely well-crafted hook:
“Most Christians can’t answer this question…”
4.1M views
146.6K views
32.6K views
Every video uses the same hook: “Most Christians can’t answer this…”
Text overlay is identical, face-to-camera storytelling.
The CTA: “More to learn on Manna.”
They’ve tested multiple formats across their accounts that haven’t worked as well as their UGC content :
Cinematic Bible visuals
AI animated storytelling
Check out all their accounts here:
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