Travel apps are blowing up, and an older one is jumping into TikTok with full force.
Tryp, a Danish app and website launched in 2023, had been seeing slow growth in downloads and revenue. Now, they’re hopping on the biggest trend of the year (you guessed it): TikTok UGC content.
Right now, they’re managing a network of at least 24 ambassadors, not counting the branded accounts, which are already over a dozen (one for each language).
Around 18 of the ambassadors started posting in late summer. A few of them began just two days ago.

The impact was instant, with a clear spike in performance over the last few weeks.
The ambassadors post in all kinds of languages, with a big focus on the European market.
One of the best-performing creators is a German girl who started posting just this summer—she’s already pulled in 7.4 million views.
All her videos are headshots, with most being close-up shots.
Her top video:
What makes Tryp’s strategy stand out is that none of their creators post just for “awareness.”
There are no weak hooks or missed chances to drive action. Every video includes a solid demo of the app or site.
It’s pretty obvious the content is promotional, but the CTAs are clear and well-placed.
Interestingly, the Portuguese accounts tend to get higher engagement—anywhere from 12% to 17%. Could be because UGC is still pretty new in this market, so people aren’t as quick at realizing it’s an ad?
If you look closely, you’ll notice most of the viral videos use the same hook: “I can’t believe the flight attendant showed me this.”
So far, Tryp’s growth has been steady but slow—about 9,000 downloads per month. On the other hand, the website has been climbing consistently since they kicked things off:

If you want to see all the accounts, check out the full collection here: https://app.shortimize.com/c/2b100N40LRuftJ
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