Scroll through your FYP for five minutes and you’ll probably find one: a bracelet that holds water, AI glasses that ace tests, or a ChatGPT pen that “does your homework.”
They all share the same DNA: they’re not just products, they’re formats. We’ll call them weird e-com hits: hybrid gadgets built for TikTok virality first, functionality second.
You’ll find them under the same tag: #tiktokmademebuyit.
But look closely, and you’ll notice they all share the same rhythm one product, one setup, one story told hundreds of times.
The Loop Economy
Here’s the deal. They’re not trying to build brands, they’re trying to build loops.
Every product gets its own POV universe, repeated dozens of times.
- LensGPT Pen → “Teachers banned phones, but not this.”
- LingoLens Glasses → “POV: Your glasses answer the questions 🤓💀.”
- SipBand → “Runners are so hard to gift 💧.”
- MyGripFit → “Your newest gym gloves.”
- JasyFit → “2024 — 103kg.”
No editing. No sound design. Just text overlays, the same setup, and the same dopamine loop.
The brilliance isn’t in the video, it’s in the repetition.
tt@lens.gpt
tt@jasyfit
tt@sipband
@sipband
E-com brands like these nail the problem-to-solution equation for TikTok attention spans.
Since their products are often unusual (to say the least), a quick demo of how they work is usually the best stop-scrolling hook.
Then, feeding off the same phenomenon, they’re particularly good at addressing people’s comments or concerns (often staged) to endlessly recycle the same clips while responding to specific questions.
The Repetition Flywheel
Let’s look at the numbers.
These aren’t random viral hits, they’re content systems.
And the data proves it:
Each e-com page operates like a content machine, designed around a single visual loop.
Across all formats, you see one thing clearly. For each product, there is a single correspondent POV.
Bonus points if yours strikes a funny chord.
@posture.luxe — 359 videos, 161.7M views
POV = you fix your posture instantly with a tiny device that buzzes when you’re hunching
@jasyfit — 94 videos, 45.9M views.
POV = you pay $24.99 for a detox patch and drop 54kg in less that a year (effortlessly)
@sipband — 45 videos, 11.2M views
POV = you go for a run and don’t need to carry a water bottle
@lens.gpt — 60 videos, 6.3M views.
POV = you cheat on all your exams with Chat GPT without getting caught
If you’re a mobile app founder, can you summarize your app’s purpose in a single POV?
Btw, we’ve collected all these accounts and more on this Shortimize collection, head over there if you wanna find more examples. We’ll keep updating it as we go.
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