Going Back to Honolulu

One song, one pose and literally anything you can hang onto.

Creators everywhere are dangling from traffic lights, stop signs, café signs and parking garage bars to the sound of “Going Back to Honolulu” 🌴

The format:

• One clip.
• Hanging from whatever you find; a pole, sign, doorway, or bar.
• Move with the beat, or just let yourself sway.

7.1 M views:

2.1 M views:

This one even did it to promote their donut shop:

11.6K views:

And it became their most viewed video ever.
We don’t know if it’ll convert to actual buyers, but at least it gives them what every small brand wants: attention and movement, and a reason for people to remember the name.