We spend a lot of time talking about how to start—getting your first million, finding that first viral hook, posting your first video… but what comes next?
What do you do after you’ve made your first money from TikTok marketing and you’re ready to grow?
Let’s go through some of the best ways to level up.
The Polyglot
This is the one where you transform your piece of content into however many languages you speak. If you don’t speak many, Chat GPT will have your back.
Language apps do this all the time. Typically with one or more account dedicated to each language, they manage to control large pipelines of posts because they are literally all the same. They just translate the hook and cross post.
Other apps do the same though. Even if you’re not operating in the language learning niche, what stops you from finding a few potential new markets, copy paste your slideshow or UGC video and slam a translated hook on top?
Apps like Astroscope and Yope have been doing it for a while.
Swipe Left
90% of formats can be turned into slideshows. And a lot of the times, those slideshows perform way better than video.
It’s bookmarkable, aesthetic and, above all, infinitely easier to mass produce. And we’re not talking about the plain old boring “sunset and a quote” carousel type.
Go Viral has ripped over 20 million views with just this tactic, and because they managed to optimize their CTA placement, these views turned into $100,000 in monthly recurring revenue.
Left Field, a dating app, has also done this with one account which became their highest engagement ever, at 14.33%.
Don’t dismiss it until you try it. It might take a few tries to hit the sweet spot in terms of design, but once you do, you can just copy paste for weeks.
The UGC Illusion
A more advanced take on using slideshows is building full faceless accounts that look and feel like real UGC ambassadors.
It’s just an illusion since the images are pulled from random influencers on Pinterest, but it still creates a consistent vibe that makes the content across the page feel more trustworthy.
Left Field did exactly that. On the account we mention above, they went for a full blonde, skinny look for “Sophia in NYC” (@sophiainnyc0)
So it looks like a creator, it feels like a real person just sharing her tips and struggles with living and dating in NYC but… it’s all repurposed images.
One Camera, Ten T-Shirts
If you’re more of a headshot, DIY founder, you have the option of recording the videos yourself. Just make sure you’re not waiting around for inspiration to come, otherwise, you’ll find yourself dropping off after three days.
Book a slot in your calendar to sit down and record. It can be in your room, in the car, outside — it doesn’t matter. Pack a few extra outfits and record two or three clips in each. Then you can mix and match so it always looks like fresh content recorded over several weeks.
That’s how you make it count.
Offshore Faceless
Use low-cost offshore editors/posters to crank out high-volume, faceless TikTok accounts while you test what works fast.
Start small: launch 4–5 accounts posting 3–5x/day to test hooks and formats and focus on building reusable assets: stock clips, overlays, captions and 10–20 hook templates you can quickly remix.
Then you’ll hire editors/posters in low-cost markets and pay partly by CPM or fixed + bonus so volume scales.
We wrote a full article on how to follow this strategy, check it out here.
Same Video, Same Hook
Repeat your videos with different hooks.
Repeat your hooks with different videos.
That’s it.
The Robber
Warning: this is a more black-hat strategy which we are not promoting. However…
A hack to multiply your content is to repurpose from other creators. Shepherd did this for a while, and pulled some serious views. They took the viral clips of a bunch of other apps and UGC accounts, cut and edited with their own app demo in the second half.
Say what you want about ethics, you can’t deny it’s clever.
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