Breakrr was launched just 77 days ago and has already reached 10,000 downloads. While its revenue is still under $5,000, the app stands out by turning your time off-screen into a game, a smart and proven take on digital wellness.
Breakrr came onto the scene as a competitor to Focus Friend, but it hasn’t seen the same level of success.
They are running six social media accounts. The main one hasn’t posted , and the app’s promotion depends on two study creators and three new creators who focus only on content about the app.
@apluslisa and @ali.c.g.l have just started promoting the app on their accounts.
All the videos follow the same format: headshot clips that open with the creator endlessly scrolling on their phone.
All videos use quick cuts to show the creator in different scrolling positions, making it seem like they’ve been stuck on their phone for hours.
Then, they switch to a clip of themselves using the app.
Finally, they show themselves actually studying.
Each video includes a hook on screen that highlights the struggle of trying to stop scrolling and focus like “Stop scrolling” or “It’s back to school, not back to scrolling.”
715.6K views, 715,6K likes, 2199 comments, 116.9K bookmarks.
The hook “Start being the exception” clearly struck a chord, and the flood of comments shows just how much endless scrolling is messing with Gen Z’s ability to focus and study.
One comment that got a lot of likes, “Cleaning FYP”, says it all. Viewers see the Breakrr video as a way to clear their feed of addictive content and take back control.
Could the high engagement be because the creator had already built a study-focused audience before introducing the app?
The other dedicated creators reached a total of 365.7K views, but it’s worth noting the very first video only went live on October 6th.
@joce_focus follows the same headshot-style format a @apluslisa, using similar cuts and edits to keep the videos dynamic and engaging.
Just two days ago, she posted a video that became her most viral yet, using the same structure and familiar hooks as before.
Views 346.9K, Likes 36.1K, Comments 19, Bookmarks 4573
This video shifts the focus away from scrolling and instead highlights the person’s concentration and how the app helps with it.
The Experiment That Didn’t Stick
Two days ago, @unpluggingwithava tested a new format, a slideshow made with Pinterest-style photos and bold hooks placed over each image.
Even though this simple format often performs well, it doesn’t seem to be catching on with this app’s audience.
Views 1284, Likes 286, Comments 0, Bookmarks 32
So why didn’t it take off? Maybe it’s still too early to tell, or maybe the hooks just aren’t eye-catching or visual enough to grab attention.
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