Cantina
AI social app Cantina has just reached 139M views after expanding their creator network to over 50 ambassadors. We covered their strategy in detail here.
This week, they’ve gone viral multiple times, including with this story time hook “how the bride let us know the bachelorette weekend is canceled”, that pulled 2.7M views.
UGC opening clip lasts for 3 seconds and is followed by an app demo in the shape of the AI text she received.
Vocaloco
Vocaloco was on a high this week, after going viral not once, not twice… but eight times in a row. It’s the definition of riding a trend to the fullest.
All posts followed this same format, with two of them reaching 1.2M views each.
Cancel Subscriptions
After playing it low for a while, the app Cancel Subscriptions has launched its own UGC accounts on TikTok.
This video, posted 5 days ago, reached 1.2M views, 68K likes and 390 comments.
Jenni AI
Study app Jenni went viral (again), this time with a UGC clip paired with a long hook.
It creates a sense of a gossip, as she opens with “me staring at the smart girl in class” and with a direct app mention midway through.
It pulled nearly 900K views, and though it didn’t generate a big wave of comments, a lot of them inquire about the app.
Study Fetch
Speaking of study apps, Study Fetch also pulled some solid views with this “I love Gen Z bc WDYM (…)” hook.
The video opens with a quick UGC clip, the cuts to an app demo where you see the guy studying while playing a game.
It reached 785K views just 48h ago.
Cerca
Cerca dating app ripped 606K views with a story time UGC video and a clever hook:
“I got brutally mogged on my date last night”.
Creator starts by sharing how he matched with a girl on Cerca, then proceeds to tell the disaster story of the date.
Momo
Self-care app Momo took a risk with a meme-style, single slide post that did 574K views.
“my Momo, Svetlana, when I buy her a new outfit”
Connection to the app was somewhat missed in the comments, but it’s still a funny one.
Makeup Check AI
Last but not least, this makeup app reached 470K views, 30K likes and 150 comments with this 5-sec UGC clip.
Only CTA is in the caption of the post, but once again, people in the comments’ section don’t seem to take notice.
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