This Sims-like AI jumped from #227 to #55 with UGC marketing

Enjoy AI Town combines the creativity of The Sims with AI, letting players form relationships and grow communities within a vibrant virtual town.

September marked Enjoy AI Town’s breakout moment. In just a few weeks, the app climbed from #227 to #55 in the U.S., crossed 100K downloads, and started bringing in about $200K in monthly revenue.

The surge came not from its official account but from ugc content on multiple accounts.

In the last 30 days alone, the game has racked up 25M TikTok views, with 19M of those landing in a single day in mid-September.

The video that triggered the surge pulled in millions of views overnight:

“This isn’t a game, it’s our little world” → 19M views, 803K likes.

Comments show backlash over the fact that it’s an AI game, but the criticism seems to be driving even more traction.

“Can we stop normalizing AI…” (16.9K likes)

The breakout wasn’t just one viral video. Dozens of creators picked up the same formula, spreading it across 12 active accounts.

Four of those accounts pulled in millions of views, and one creator (@asiapleaseee2x) has already crossed 173M total views.

What stands out is that most of the virality is being driven by young African American influencers. Content leans on meme/bold, controversial hooks that fit perfectly with TikTok’s current trends.

The formula that works best: real people on screen paired with sharp, provocative hooks.

@asiapleaseee2x (173.2M total views)

@iamheavenscc (total of 30.4M views)

In the past 30 days, the three biggest viral hits have all come from @asiapleaseee2x:

“The girls who get in the shower with their phone get it.” → 9.3M views, 873K likes.

“He ignores me for 2K26. I ignore him for Enjoy AI Town.” → 2.7M views, sparking backlash in the comments over AI.

“This game is so tea!!! I’m completely addicted!” → 1.4M views, with top comments speculating about how much the creator got paid.

The videos tap into everyday debates, relationship drama, and over-the-top hype — the exact mix TikTok thrives on.

Even the comments, whether mocking, critical, or just funny, helped push the reach further.

Enjoy AI Town’s rise looks like a carefully coordinated play, driven by a small group of mostly African American influencers who used face-led content and sharp, controversial hooks to send the app climbing the charts.

The results speak for themselves: 25M views, 100K downloads, and $200K.

Find their accounts: https://app.shortimize.com/c/2b102DstnrdOrN