Momo is a new self-care BFF app that launched in July.
Monitoring: Helps track daily habits and sleep patterns.
Well-being: Includes a gratitude journal for reflection.
They’re currently running several ambassador accounts: https://app.shortimize.com/c/2b10xytjo2hfiN
So far, they’ve tested different content formats, some reaching over 500K views.
Later, they introduced a tamagotchi for your mental health format:
On Ali’s account, they tried more Gen Alpha/Z hooks, though with limited success.
They also saw a few wins with meme-style content, including this one slide slideshow:
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