Welcome back to another round of viral formats.
Grab a coffee, your content planner and let’s start.
Black screen list
Taller, the app that helps you maximize your height, is making a comeback with a twist on a well-known format.
You might remember the black screen, hook on top and fade-in effect that multiple apps have used before, especially in the fitness niche.
The hook they’re using can be adjusted to nearly any vertical you’re targeting.
“Foods that will actually make you taller” can become:
• Habits that will actually make you prettier
• Study methods that will actually make you pass all exams
• Rituals that will actually save your long-distance relationship
And so on.
Team Zoom Call
For this one, record your laptop screen while on a Zoom call with members of your team (or creators). This format is slightly longer and requires a quick script, but can easily be bulk recorded.
Use a hook that describes the “tea” of what’s happening.
• “our marketing girl yelled at our HR guy”
• “she though she was getting promoted but this happened”
• “he though he wouldn’t get caught by the team”
Make sure you include a hint towards your app or product in the middle of the conversation. It will work best for verticals like studying, education, jobs, AI tools and dating/cheating.
Blunt CTA
It’s a riskier one, but some apps have been leaning on a blunt CTA format lately and printing solid views.
The idea is that you produce a video “asking” viewers to download your app. It has a humorous and candid connotation and when it goes viral, people tend to react positively to it.
Emy BFF has been repeating this video style ever since they ripped 3M views back in March.
Hinge-in-public
After the “build in public” trend, we now see creators doing the same on TikTok and Instagram Reels with their dating app journeys.
Two cool things about this one: you can adapt it to virtually any niche and you can do this in a slideshow format, making it a lot easier to mass post and shrinking the cost of production.
“I re-downloaded Hinge a few days ago. Figure I’d share some silly likes I’ve gotten”.
It can be twisted into:
“I re-joined my gym after months and figured I’d share my dumbest injuries”
“I started a new job a week ago, this is how it’s going”
“I got rid of my whole closet, figured I’d share my first purchases”
Bullying your AI
This one is great for any AI/virtual assistant apps and tools.
It’s a faceless format where you can record your screen or record your laptop/phone, while demanding funny and difficult tasks to the tool.
People love it because we’re still living in the curiosity time of seeing how much these tools are able to do. It also humanizes AI in an appealing way.
1864 vs 2064
A cool format for comparison memes with a funny tone.
You can use this for any niche, by simply putting side-by-side two variations of the same activity. The second one should include your app CTA, directly or indirectly.
It also works great for physical product demos.
A few examples:
• “Ironing in 1864 vs in 2064”
• “Working out in 1857 vs in 2057”
• “Studying in 1934 vs in 2034”
• “Searching for a job in 1878 vs in 2078”
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