The 1st Year vs 3rd Year Glow-Down Format

This 1st Year vs 3rd Year trend could work really well for your dev tool app and maybe even studytok content.

The format first popped up in March, but it probably went viral before that.

Here’s how it runs (this example got 4.8M views): it shows someone looking young or put-together at first, then cuts to them with a beard and a messy look.

It blew up again last month with another version that reached 10.8M views.

You could put a coding or AI spin on it for dev tools:

• 1st year engineering
• 3rd year engineering
• 1st year vibecoding
• 3rd year vibecoding (no difference at all)

Or: “0 year engineering, just vibecoding.”

For studytok, you could do a twist like: “Studying without X” vs “Studying with X.”