42 million views in 42 days

42 million views in 42 days. All from a single YouTube Shorts format repeated at scale.

InsideLux built an AI-generated influencer who looks like a polished, lip-filler brunette and used that face to run a repeated template until it hit hard.

Early experiments (V1 was blonde, V2 a man) led to V3, the version that resonated enough that most viewers don’t notice straight away that it’s not a real person speaking.

The posts follow one clear script: short comparisons of “poor people” vs “rich people” behavior, delivered with tiny, uncanny timing slips that create an oddly compelling tension.

Movement and lip-sync glitches are visible, but engagement stays mostly positive.

Many videos include paid pushes, yet organic traction is growing strong across multiple uploads.

Accounts using the same format appear to be multiplying, suggesting horizontal scaling from a single operator or group. No product is obvious yet, but we all know what the most likely monetization path would be… an aspirational course or coaching funnel on “how to become a millionaire”.

We’ll keep you posted.