Today we’re talking about Alex G., aka “fxalexg”. A Miami-style info-product “trader” that uses long to short clipping strategies, at scale, to lure people into a funnel that ends with a course subscriptions.
He’s your typical grifter, but a perfect example to showcase this kind of playbook.
There’s plenty you can learn to use these same tactics in a more ethical way to market real value through apps.
FxAlexG
This 24-year-old based in Miami is selling a “set and forget” forex trading course, claiming he turned $100 into $1 million in just 90 days across multiple videos.

We’ll skip the full breakdown of the scheme (that’s easy to find online) and instead focus on the content strategy.
Long Form
His YouTube long-form videos average around 135K views, with some hitting up to 1.9 million.

His long-form videos are the middle of the funnel, where most of the real convincing and sales happen. He mainly makes two kinds of videos:
One is the classic “how-to” video like “I turned $100 into $50,000 in 4 weeks.”
The other is all about flexing lifestyle stuff like “I finally bought a $3.2M private jet.”

These are golden material and footages for top-of-funnel content.
He also shoots short-form clips, mostly around luxury cars, usually during filming the long-form videos.
Short Form
They’re running two or three short-form pages in-house, and they’re already pulling in millions of views.

His main Instagram page alone has hit around 90 million views. That page mostly reposts clipped YouTube videos, often with some UI edits added on top. That’s multiple times what he gets on his long form channel.

One of his side pages has done about 20 million views.
It looks like it’s run in-house. Videos are highly produced and feel scripted. The content usually shows off cars he claims to have bought and girls featured as part of the “lifestyle angle”.

Okay, so far it’s a standard lifestyle-plus-info strategy. Where things really come together is with the long-tail clipping strategy.
Long Tail Clipping
Where most of the top-of-funnel action is happening:
https://www.tiktok.com/search/user?q=fxalexg&t=1753954257974
A quick search shows over 500 different accounts. Probably up to 1K.

There’s a constant flow of new accounts popping up, and older ones keep recycling. Most started sometime in the last 6 to 12 months and are still going strong.
Like with many viral tactics, clipping follows a power law: even though the long tail adds up to millions of views, just a few accounts do the heavy lifting.
That’s why it all comes down to volume. Just 7 clipping accounts bring in 79 million views, while the next 50 only get 30 million combined.

Let’s break down the main clipping styles:
First style: Straight clips from YouTube long-form videos, with black bars and a short hook at the top.

This one’s easy to scale — you can make tons of clips from the same YouTube content.
Second style: A top-tier clipper crops the video into a rounded-corner “Polaroid” frame, re-editing it enough to avoid duplication issues.

They usually throw in stuff like skull emojis between frames to remix the original and give it a new vibe.

Third style: Slideshow posts. Just basic screenshots mixed with stock images to tell a quick story. One of these even hit 2 million views.

The Funnel
The funnel is simple. It starts with a flood of views at the top > the long tail that’s nearly impossible to track.
Goal is to maximize views to flood the Reels/TikTok vertical. Note that lifestyle content works better on Reels than TikTok (on average).
From there, people are pushed toward one of three main spots: the course, the main IG account, or the YouTube channel.
Each of those takes them another step down the funnel. Here, it would be YouTube videos and then buying one of the courses.
Ultimately, the content becomes so big that it can become a revenue generation machine itself.
It’s a now proven strategy that most info-product influencers try to emulate:

Find all accounts here: https://app.shortimize.com/c/2b10T1cJwc2j7Y
The point
So, what’s the point of this case study? How can this kind of funnel be used for apps or startups?
Many are talking about the rise of the “creator” entrepreneur. Starting with a distribution edge in this new moat-less age is – very – powerful.
If you have a “star” CEO or founder who can create lots of content quickly. Think Startup-YouTubers or hyped founders like Roy Lee, or Anton from Lovable, doing podcast tours – you could leverage this setup.

Some podcasters who also sell SaaS tools could benefit too, especially if they already have tons of footage.
Does this work for mass content creators?
Maybe, but it depends on the product and the funnel. In some cases, it might be overkill and just posting across multiple accounts could be easier.
If the brand is faceless, this funnel style could still work well.
—
The Social Growth Engineers Team
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