At the start, when setting up a network of accounts, you need to monitor both each account’s individual health metrics and the overall network health.
A good account — whether it has a 500 or 1K+ views median — shows high view variation. That means videos perform anywhere from 0.25x to 3x the median, and ideally, one video hits 5x to 10x the median every 5 to 10 days. That’s assuming the content you’re pushing is solid.
The idea behind horizontal scaling and multi-account marketing is to:
- Give you a larger algorithm testing surface. You’ll be able to push out way more videos each day, allowing you to test hooks, formats, and strategies at scale. Shooting 100 shots a day at the algorithm gives you a granular testing ground where you can almost scientifically run experiments.
- Let you scale your reach aggressively. You can’t scale your reach on a single account beyond what that account is capable of. You may hit limits on how many videos you can post per day.
A counterargument to point 2 could be: just increase video quality and you’ll get more views. That’s true, but eventually you still run into the same issue — even at higher quality, you don’t have the posting velocity needed to reach broader audiences. This matters less for top 5 creators who can cover a lot of ground with their core audience, but for anyone smaller, it applies.
Once your network is up and running, success can be measured by:
- Total views and engagement generated daily or weekly
- Frequency of 10x outliers
- Number of 25x or 100x mega-viral outliers
The higher those numbers, the better.
You can track these metrics manually by reviewing each account (if you own them), or more efficiently by using tracking tools like Shortimize.
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