Our team is actually more hooked on astrology content than on astrology itself.
It feels like the purest example of short-form marketing, where you can create “value” out of thin air (if you do not buy into the stars).
Plenty of newcomers already pull in more than $50K in monthly recurring revenue, almost entirely thanks to TikTok (and we have covered many of their strategies).
The space keeps expanding at roughly 25% each year (est.).
Fast-forward to 2031… when AGI and atheism max out… astrology may end up looking like the next big thing.
That is why we dug deeper into the niche and collected a few cool content formats and ideas for you:
The Faceless AI Slop
One existing format was astro daily reading or other astro sign reading over some static moving images.
Now with AI, they’re getting made with various, some weird, some regular videos and some ElevenLabs or other text-to-voice over.
The later image mixes Veo3 ASMR with astrology reading in an unexepected crossover.
The Many Slideshows
Slideshows do well on this vertical. We spotted three solid examples, starting with a one-slide post.
In the first clip she sparks tons of comments, and she has run that exact format twice, pulling high engagement and views each time.
Example two opens with the line “Introducing myself as my Big Six,” meaning her six key signs. She switches outfits and reactions for every sign.
The third is a bulk format that you can easily scale: a 4×4 grid slideshow that contrasts “unhealed” with “healed.” This side-by-side style took off in the color-analysis wave and shows up a lot in faceless fashion or beauty/make-up.
The Single Sign Accounts
This offers a strong approach to scaling UGC networks or in-house accounts by focusing on a single sign.
In fact, her account has only 6K followers but consistently pulls in outliers and viral videos.
It works because she either speak directly to people that have that sign (who will naturally watch) or to their friends, who’ll likely share it with them.
The Love Spell
This one might sound less directly related to astrology, but we find it fascinating. She is the perfect example of content that can sell anything.
The two videos featured in the image collectively earned 20 million views on this 155 million-view account.
And she sells… love spell jars.
We really hope someone reading this makes a Love Spell app and manages to reuse her hooks, some of which she used consistently across her seven hundred–plus videos.
There is way more…
We spent several hours analyzing thousands of viral videos and accounts and compiled them into a vertical dive report on Astrology × TikTok.
It also includes case studies of the strategies used by five different apps generating serious MRR.
Grab the report here.
May the planets be with you…
That wraps up this edition.
We’ve seen multiple apps riding astrology trends and growing quickly thanks to one or more TikTok accounts. One is Starcrossed; we wrote about it; here.
Have a lovely Sunday,
The Social Growth Engineers Team.
Leave a Reply