We don’t often discuss Pinterest over here at SGE, but this Houstonian managed to pull in over 1.4 billion TikTok and Pinterest views.
How? The simplest business idea ever, flower bouquets made right from her garage.
Who is she? Isabel Flores is building a floral empire, and she’s everywhere on social media.
Her stats:
- 120M views in the last 30d on TikTok
- 164k monthly views on Pinterest
- She’s also going viral across Facebook and Instagram
Her approach: 50% faceless videos of her flower arrangements and 50% selfie vlogs of her creating the bouquets in her garage.
Many of her videos have over 20M views, for example, this one got 43.9M views in May, along with 9M likes and 9K comments.
People also love the behind-the-scenes content of her making the bouquets in her garage. This makes them feel like they are a part of the process.
The takeaway: Don’t sleep on other platforms, if you are posting on TikTok/Reels, why not post the same videos on Pinterest/Facebook?
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