We took a look at Zohran Mamdani’s TikTok strategy and made some interesting discoveries.
His approach: posting 4x/day on TikTok and once a day on YouTube
If we were managing his TikTok strategy: Imagine if he made 27 accounts, dubbed himself in the top 15 languages of NYC, and clipped the result over 1000+ accounts distributed at scale and hired an army of UGC kids doing daily commentary & political videos.
Our prediction is that’s probably the future of media politics (or at least for local politics) will look like.
Political content dubbing is underrated. These numbers don’t lie:
One article states, “Young voters (under 30) are registering in large numbers (they made up 58.4% of the voting-age population in 2023), but their turnout remains low.”
A more solid plan: Reaching where young voters spend most of their day.
He has all of the secret ingredients TikTok and politics love: relatability and charisma. (He even met his wife on Hinge.)
Speaking of couples, check out this couple that launched an app together and got 6.8M views.
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