Remember the tanning app Rayz AI? Their team is now breaking into the StudyTok AI vertical, and in just under 30 days, they managed to get:
> $8,000+ MRR
> 12 Million views on TikTok
> #63 on the App Store
They’re pulling something big again:
Playa Vista Labs, the team behind Rayz AI, has released 4 new apps in the past year. None of them have taken off (revenue and downloads below 5K).
So now they’ve jumped into the AI study tool niche. Created an AI app based on the Feynman technique (i.e., you learn by explaining the topic).
They have 20+ accounts running “UGC” on TikTok, you can find all of them here: https://app.shortimize.com/c/2a10BF6pbi4g8e
In total, 12 million views in less than 2 months. They’ve been opening new accounts incredibly fast.
In the last 3 days, they got 5 new accounts running, tt@studybear11 started posting yesterday. Two of them (tt@nina.williams961 & tt@averygilbert2276) are older accounts.
They still have posts promoting One Minute for God, the app they released right after Rayz.
Their content is almost exclusively “UGC” study tips => Ex: “The method that got me a 4.0 GPA”.
It’s a mix of faceless carousels and fake interview videos.
One video got => 4,900,000 views // 637,300 likes // 809 comments // 203,200 saves
The two engagement strategies they use:
1. Using their network of accounts to comment on each other’s posts-
2. Gatekeeping the app name– they don’t mention it and it’s never in the bio, leads people to comment to know the name
Want to learn how to warm-up new TikTok accounts? Click here
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