Show me your texts, I’ll tell you how exactly toxic you are
All for the low price of $7.99/week.
Toxic AI is an app that allows you to upload screenshots of your conversations. The app uses AI to analyze the convo and create a “Toxic Report”, which identifies the types of toxic traits that are being shown. Perfect for the person who feels like they are constantly dealing with “toxic people.”
This app was released on April 1st (no April Fool’s here).
Couple of days later, they started distributing on TikTok with 8 ambassadors. All accounts were branded “toxictrait” in the username and a bio that says: “search ‘Toxic Traits’ on the App Store ☢️”.
While they are printing views, it seems they are struggling to convert. It’s a tale as old as TikTok marketing: 2,893,408 views and a 7.1% engagement rate.
Half the views are coming from this one ambassador:
On March 9th, she posts the brand’s most viral video yet, which got:
1.7M views and an insane engagement rate of 10%
This video has: a trending topic, a long hook, good ugc… can you spot what’s missing?
There’s no hinting of any app. Which is not an issue if you’re mixing different formats. But most of their videos (especially the ones pulling high views) are completely unlinked to any action.
The same thing had happened before: Without conversion, your app becomes nothing but wasted potential.
Most of you aren’t ready for this conversation, but if you’re the exception, I’ve got something for you. I reviewed your views.
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