725 TikToks in 295 days.
That’s about 2.5 videos a day.
11 videos passed 1 million views.
24 crossed 350K (around 50x his median).
85 hit 65K (10x median).
700,000 users. Built solo as an indie hacker.
@JackFullertonn — StrongerMobile’s TikTok playbook:
Few things are better than seeing a small indie app outperform big, VC-backed B2C companies struggling to get traction.
Nearly all (98%) of Jack’s best-performing posts are slideshows — TikTok’s image-style format that dominates certain niches.
If you don’t live in the short-form world, you might wonder why this works so well.
Two main reasons:
- In short-form, you don’t judge creativity — you judge results.
- Slideshows dominate some subcultures on TikTok.
Find your niche’s subculture, then shape your content to match it.
Jack gets that, and he’s crushing it.
His hooks are short, build tension fast, and keep you watching until it releases.
“Grandpa was right.” “Skipping legs…” “Suddenly I realized.” “Showing up in the gym.”
Then comes the second or third slide — the “release” — showing the app, either with short text or a raw visual.
The hooks usually lean “controversial” within the niche, sparking arguments and engagement in the comments.
Dozens of people comment “What’s the app name?” — pure FOMO marketing.
Jack’s cracked the code. Check out strongermobile.
Once he finds a winning format, he reuses it.
Same hook, same image style — until it stops performing.
Because in his world, CONSISTENCY + QUANTITY = growth.
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