One of your weekly hooks should always be a trend.
Why
- Estimated ~ 50–100 % increase in views when using trending sounds
- 61% of TikTok users say they prefer brands that surf trends (or start them)
- Watch time is maximized if used in right timing because viewers recognize your content as a familiar pattern and are more likely to stay
- Most trends become trends because of their high engagement potential, meaning you’ve just hacked your way into 10x more comments
- It’s a no-brainer – all you need to do is replicate an existing format and hook
Proof
Myentries.ai started posting on January 30th across a network of 25+ ambassadors.
On February 25th, they posted this video.
This isn’t just a great, creative hook. It’s a trend.
“I could kiss the girl on the lips who…” + someone who showed you something that changed their life
9 million views on Instagram Reels. It was their breakthrough video.
Not convinced? This is their second most viral video (5d later):
“I’m gonna hold your hand when I say this but…”
Yes, it was another trend at the time.
At least one trend every week.
We’re sharing one every day here at The Social Growth Engineers.
Don’t skip it.
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