Hear us out… Cheating is trending.
One of the many wonders of AI is that now, anyone can search their partner’s Tinder profile (actually, you could probably do this with “2020” AI already).
Yes, there’s a web app where you can pay $18 for a single search (but I guess you’ll pay anything if you suspect your partner is cheating, right?)
They’ve racked up:
- 900M views, 463K comments, 2.6M shares, and 6.6M bookmarks
- 6433 total videos
- 61 accounts
- Organic traffic: 176,485/month
Let’s dig out their strategies:
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Cheaterbuster’s 2024 playbook
Last September, Cheaterbuster hit 350,000,000 views. All in less than 60 days.
Sounds impossible, but it’s not. Here’s what happened.
They built a massive, industrialized affiliate program.
New accounts were popping up every single day on TikTok, YouTube, Instagram, and Facebook. Thousands of viral videos.
Anyone could apply and enroll as an affiliate. They maintained a large library of pre-made clips and posting guidelines.
In practice, this meant that with one single source of content (updated weekly or monthly), they had completely uncapped growth potential. It was literally just download and post.
Short video interviews with someone about to find out if their partner was using Tinder. Or clips of someone catching their partner cheating.
But they took it a step further and added a reward system.
Every week, they ran a Top 5 leaderboard with cash prizes for the best-performing affiliates.
Most accounts have stopped since then, but not all. A few are still posting edited street interviews.
tt@hope.realm is one of them.
That account successfully edited an interview, pulling in 6.5M views in 2024
And 1.2M views again in May 2025 with the same video, just re-uploaded.
And again in May 2025, it hit 1.2M views with the same video, just re-uploaded.
They added “Bro is hurting fr” and dynamic subtitles to the original clip.
But in 2025, they stopped pushing the affiliate accounts.
The hypothesis is that this strategy eventually hits saturation. Or a ceiling.
So they flipped the script:
Cheaterbuster’s Ambassador Strategy
February 28th, 2025: their first creator, @charleecheaterbuster, launches on TikTok.
This time, it’s not repurposed content. It’s fresh, daily UGC—short, facecam videos built around viral “boyfriend/dad cheating” hooks.
Just 11 days in, Charlee explodes. One video alone hits over 17M views, racks up 6,000 comments, and gets 59,000 bookmarks. Fully organic.
“Guys I just found my Dads tinder acc on family vacation. He’s been married to my mom for 20 years”
Out-of-this-world (i.e., fake) cheating stories packed with emotion for the viewers—shock and scandal.
Plus, a sense of authenticity: she films “her” parents and never mentions the website.
In the video, she records herself revealing “dad’s” Tinder profile using Cheaterbuster (still without ever naming it).
All of this happens in 7 seconds. A lot of information, quickly. People pictured themselves in her situation—it felt very real. And the comments don’t lie.
Within 11 days, they hit the jackpot and found their winning format. So they pushed further and kept hiring new ambassadors.
The most recent ones started at the end of April, some in May.
They now have 20 ambassadors, totaling 141M views, 527K shares, and 415K bookmarks in the last 30 days on TikTok.
The TikTok ambassadors are running accounts with the same usernames on Instagram as well.
So, 20 hires actually means 40 new ambassador accounts in total (they could also buy the assets right and clip them back up together).
They started the year with less than 10 uploads a day, and now they’re posting 30 videos daily.
Let’s break them down…
Cheaterbuster’s Viral Formats
Creators are mostly posting short videos (showing their faces) about catching a relative or partner cheating.
They post the exact same videos on both Instagram and TikTok. Some have gone viral on both platforms.
This type of relationship content is famously effective on Instagram too.
Their Best Performing Accounts
#1 – Charlee
tt@charleecheaterbuster => 59.5M views, one 21M video, 326K shares.
ig@charleecheaterbuster => 48.7M views, one 27M video.
All her most popular videos are about “cheating dad/boyfriend on Tinder”:
“My boyfriends gonna have the best wake up call when I have his Tinder plastered on the TV” 22.5M
“Guys I just found my Dads Tinder acc on family vacation (he’s been married to my mom for 26 years)” 17.1M
“When ur golfing with ur boyfriend and u find his Tinder (he sucks at golf btw)” 3.6M
#2 – Kyndal
tt@kyndalcheaterbuster => 33.9M views, 20.5M video, 151.4K shares
ig@kyndalcheaterbuster => 1M views, 746K video
Started on March 26th, almost a month after Charlee. Her content follows the same structure.
These are her top 3 hooks:
“pt. 2 of my long distance boyfriend arriving” 21.5M
“sending him on an easter egg hunt and the golden prize is me confronting him abt his tinder” 2.9M
“just found his tinder. not to mention that’s MY dog-“ 2M
#3 – Official account
ig@cheaterbusterai => 252 videos, 29.6M views, 28K comments
tt@cheaterbusterai => 262 videos, 13M views, 48K bookmarks
At the same time, they’re still uploading content from their first strategy.
Mostly two formats:
1) Viral cheating clips :
2) Street Interviews :
Most of their popular videos are old (2023–2024) and not that interesting.
But in the meantime, check out this other ambassador account: tt@reesecheaterbuster
Reese, another girl hired as a creator (fun fact: they’ve only hired girls so far).
She’s posted 14 videos and only started uploading 6 DAYS ago, yet:
11.5 MILLION views, 67K bookmarks, and 80K shares.
How?
She had a 10 million-view video within just 2 days of uploading.
This is it:
An 11-second video about her philosophy professor. Sounds uninteresting, right?
The caption sold it perfectly with storytelling, all caps, and an authentic feel:
Hook: “my MARRIED philosophy professor gave us the option to write our final paper on any topic we wanted so i decided to write mine on the moral implications of cheating and included his tinder profile at the end :)”
Is this genius or what?
She records a laptop showing her thesis paper with a text hook over it. Then she zooms in on his Tinder profile on Cheaterbuster. The video ends with a shot of her face, showing disgust and disbelief.
The audience loves stories like this—and they know it. They also know these are easy to replicate.
This format is jackpot for virality:
- Maximizes watch time because people want to see what happens
- Engagement rate goes through the roof with sympathy and “roasting men” comments
Affiliate/Clipping vs Ambassador
So, all in all, what’s the best strategy?
Right now, they’re running both—and both are working well.
Running an affiliate program is undeniably cheaper. If you do it like they did (very low flat fee + high rewards for extreme view volume), you can scale to hundreds of affiliates at a fraction of the cost of hiring and training even ten ambassadors.
But there are limitations:
- Less control over content, hooks, and comment replies
- Less diversity (same video library posted over and over)
- Content fatigue kicks in faster than with UGC
- It becomes static and expensive if you want to radically pivot your content strategy
Now compare that to the ambassador model:
20 ambassadors creating original face content.
40 total accounts (since each creator posts on both IG Reels and TikTok).
- First video: 28 February 2025
- Total unique accounts: 40
- Total videos (all accounts combined): 3,262
- Total combined views: ~287.5 million
Clipping can end up costing more than fixed-rate UGC—if both strategies are working.
At $1 CPM or even at 20% affiliate share; they’ll probably be losing against a $25 UGC video when both reach 2/3m views (even assuming bonus on the UGC side).
Top Performing Accounts (by Total Views)
| Creator (2 accounts each) | Videos | Total Views |
| charleecheaterbuster | 437 | 113.4M |
| kyndalcheaterbuster | 306 | 37.8M |
| mackcheaterbuster | 117 | 26.4M |
| reesecheaterbuster | 55 | 13.7M |
| laylacheaterbuster | 180 | 16.6M |
| auroracheaterbuster | 60 | 5.9M |
Creators by engagement rate:
Three accounts stand out with high engagement:
High ER accounts (>10%):
- @reesecheaterbuster – 16.6% Hook: “married philosophy teacher” Does regular update videos for her main storylines
- @laylacheaterbuster – 14.8% Hook: “found bf on Tinder” Drives engagement through advice-style comments, mostly other girls telling her how she should react
- @auroracheaterbuster – 13.0% Does a lot of revenge sketches about a boyfriend who cheated
Low ER accounts (<2%):
- @sofiacheaterbuster – 0.38% Spanish-language content, mostly crying clips + app screen + short captions
- @sashacheaterbuster – 0.79% Facecam + Cheaterbuster laptop screen
- @laurencheaterbuster – 0.87% Similar format: face + Cheaterbuster screen
Accounts with both high and low engagement are using the same content formats. The main factor for engagement rate seems to be the hook’s perceived authenticity and interest.
Are they alone? No.
They have fierce competition. And there will be more.
Their only moat is…
Their TikTok/Reel distribution engine.
So is your dad on Tinder?
If you don’t want to spend the $18, just share the newsletter with him and see how he reacts.
—
The Social Growth Engineers Team
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