25M out of 36.6M TikTok views for this AI app came…
…in the past 90 days only… since they implemented this ONE strategy:
(spoiler alert: doubled their total views in less than 48h!!)
This used to be a growth hack only known to new, indie apps
Now everyone is doing it
This 10y old app just started it and skyrocketed views on TikTok
It all began in January, when
Brainly decided to start their own ambassador network
Yeah, Brainly is a huge study app (1.2M downloads last month on iOS and Android)
But they were not doing great on TikTok marketing and it showed:
Up until recently, they were on a low plateau of views
Operating only branded accounts with commercial content like tt@brainly
Until they realized it wasn’t enough (maybe even hired a new growth marketer, who knows):
Found 12 ambassadors, all started posting on the 6th/7th Jan
One of them tt@brainly444 did something crazy…
… only 2 days after their very first video went live:
You can track all their accounts with Shortimize’s public collection:
https://app.shortimize.com/c/2b100squE2W6Pu
Became their most viral video ever
12.2M views, 1.3M likes, 1.3K comments & 777K bookmarks
=> 2x their total views 48h after starting ambassadors with one single post
So they doubled down:
Including
1/ repeating same format and hook until it stops printing,
2/ scaled proven format to other ambassadors with slight hook variations,
tt@studywithaarond => 836.6K views
3/ didn’t stop cloning content on new accounts
This one started in March => 290K views (some seem boosted but majority organic)
And now, my personal favorite…
4/ faceless slideshows (repurposed images)
This whole account is based on random images (attractive girls) with study tips
203K views in 4 months, testing different hooks
“I stopped using Chat GPT…”
“Romanticize your study routine…”
“How to ace exams without burning out”
Time to get to work if you’re still procrastinating on starting TikTok.
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