New social app turned 28.2M TikTok views into 140,000 users on Discord waitlist…
…but something is off:
June 2024.
Ashley Darling announces her new social app
Open algorithm, social media app, openly competing with
All the giants (YouTube, TikTok, Instagram…)
But seems like something is off:
Until now, no app has been launched
On May 1st, they tweeted about having a hard time getting App Store approval:
App launch was announced for April 30th, but still nothing
In the meantime,
They jumpstarted their TikTok strategy and something seems to be working…
Cause they have over 140,000 on the Discord Group waitlist:
Ashley started straight away with a founder account on TikTok
Looks like it was her personal acc that she switched to app once she announced it
109K views in total, no viral videos
But tt@theneptuneapp has 27M views, 124.3K saves and 128.7K shares
Promoting a TikTok alternative by roasting TikTok.. on TikTok
She’s using this hack (take notes) to drive engagement:
Understand what’s your most controversial/flashy feature and talk about it
Over and over
For Neptune that’s their customizable algorithm
And that’s how she got her most viral video (3.7M views, 354K engagement):
You can see all their accounts and videos here
Including tt@marketingdad, their 2nd best:
https://app.shortimize.com/c/2b102KmBJiXL66
It’s the “Neptune news” account with this guy Paul featuring all videos
4.2M views, most viral videos are funny
Like this one (664K views) w/ him getting @ Paul as user handle on Neptune
But saving the coolest part for last…
All Neptune employees are TikTok ambassadors of their own app
Not just Ashley:
tt@heresjones => Chris (CTO) // 637K views
tt@the.darling.hedgehog => 155K views
tt@annieneptune =>Annie (CPO) // 22.7K views
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