This unknown language app just went from #247 to #7 in the last 3 days…
…all because of the newest Duolingo’s AI PR scandal:
Four days ago, Duolingo released a statement saying they were becoming an AI-first company
== firing all contract workers and replacing them with fully AI-gen content
At least that’s people’s reading of it
It triggered HUGE instant backlash
On TikTok, loads of app users came through reacting to this Including this one random guy, who not only roasted Duolingo…
He gave the solution instead => Mango App
“Delete that app. Try Mango. Not a sponsor.”
Do you know them? Me either.
They’ve been seating at ~ #247 for months now.
But this guy’s video did.
578K views, 72K likes, 1.5K comments and 8K bookmarks.
Comment section filled up with:
“Thank you so much, will give it a go!”
“Guys I know Mango, it’s way better”
“Just downloaded it” …
Keep in mind:
Random guy. No followers. Not sponsored.
96% of this guy’s views is this one single video. Crazier than that:
This is officially Mango’s most viral video ever.
And it’s not even their own.
2nd best is 122K views, not to mention it’s mostly paid traffic But that wasn’t all:
tt@fangirlmeegs did a similar video where she says she’s ditching Duolingo for the same reason
In caption she wrote: “I’ve heard Mango is the app to download…”
483K views, 46K likes, 1.4K comments & 1.8K bookmarks
People respond and she’s been giving Mango as the alternative:
Again, a normal person’s profile with huge reach when addressing the Duolingo topic
Don’t forget these two things:
1. UGC started organic and it will always have power over your brand (good or bad)
2. A lot of what you need to know about your product, competitors and users is in the comment’s section
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