Offshore TikTok Faceless Scaling
Last week I discovered an insane strategy where dozens of independent AI girlfriend apps were running hundreds of faceless accounts, generating hundreds of millions of views.
In the end, I exposed that an agency was behind this scheme. Over 80 people DM’d me, asking for the name of this “agency.”
Does it just goes to show how crowded the AI girlfriend chatbot wrapper space has become?
and how crucial it is to master distribution in the ultra-competitive world of GPT/Llama-based chatbot wrappers.
We’ve seen similar strategies prove successful in other verticals, like calorie-counting apps.
The funny thing is, with just 15 minutes of research, anyone could find the name of this agency. The reality is that, because they don’t post in the US but rather from the Philippines and Georgia the strategy itself is simple to replicate.
Find the lowest-cost labor in the Philippines, Eastern Europe, or Asia (Fiverrr…)
Negotiate local fixed rates or fixed + CPM contracts
Analyze the top-performing videos from Dippy, Crushon & co
Build a library of pre-made assets to help with fast editing
Build a library of hooks / storylines
Make detailed guidelines on how to run & interact
Have them post 3 to 5 times a day on each account
Copy, iterate, and scale
Start with 4 or 5 accounts and, if there’s any success, scale to 100.
Even better, you could probably find one Filipino editor who cranks out hundreds of these videos daily while also managing dozens of posters for you.
And truly outsource directly to the source.
For the hooks
For each new vertical/approach, write 10 to 20 different ones based on previous insights or competitor/viral analysis.
After that, use Claude/GPT to create more variations.
After posting, once you’ve identified the winning hook categories, fine-tune and repeat with the hooks that generate the most views.
Alternatively, since these are faceless accounts, you could also have the content edited offshore or programmatically (still hard today, tbh) created and then use a phone farm in the U.S. for posting.
You can ramp up to 3 or 4 accounts per phone over a few weeks.
The hard part is ensuring the posting of so many videos. In the phone farm case, you’ll need an intern or someone dedicated in-house (or a more advanced automated system).
Or alternatively, you ditch the phone farm and get the cheapest labour – youngsters, else – to post from the US and incentivize them on a CPM outcome to make them scale for you (like an affiliates network).
If centralized, you need to ensure you identify the winners and interact with the comment sections.
Now the question is:
If everyone starts copying this strategy, will it saturate, or is there a near-infinite upside?
One thing to note is that these fast-food-like distribution models favor high volume with repeated retargeting.
Onshore / Offshore Content
I talked to someone last week who’s scaling a YouTube Shorts clipping enterprise through a mix of on-shore script building and off-shore editing.
Everyone in the content pipeline is incentivized based on CPM. A lot of this can be applied across strategies and platforms to optimize costs, reduce the cost per video, and improve target CPM ratios.
At scale, it becomes an operational cost machine.
So how do you reduce the cost per video & posting?
With a few companies we work with, we handle things like faceless bulk content generation offshore, while managing operators posting in the U.S. This drastically reduces costs.
It works well with faceless content, but even faceful content like:
…can be outsourced.
You only need the face recordings to be done offshore, and the text overlays and posting can be handled from anywhere.
By doing this, you can access “talent” with the most audience-relevant faces at a really low or reasonable price.
There are so many interesting approaches to mass content production.
As you scale volume, reducing your cost per video is the name of the game.
That said, scaling before you’ve locked in a working strategy is never a good idea.
In most instances, starting with 4 to 5 accounts posting 3x a day is enough to test various multi-account, mass-content formats.
What works repeatedly at a small scale will likely work repeatedly at a large scale.
A Newspaper For Organic Growth Marketing
Could be the most logical work of my career. After years of being in growth marketing, we’re now compiling all the organic growth strategies we’ve uncovered.
Since launching 3 weeks ago, it’s been read by more than 3,000 people. And 100+ people are tuning in, worldwide, every single day.
Last week, we gave it a lift and we’ve added a new section with actionable “How-to” information.
How to Warm up Accounts
How to Target the US with a new TikTok Account
How to Best Manage Content Performance
[…]
Those will be consistently updated.
This is just the beginning.
More and more useful insights will be added along with more growth-hacking analysis.
Everything for free.
When I started working in growth, I used to read the growthHackers(dot)com (now defunct) forum every day.
I want to recreate that feeling i had getting incredible growth ideas and insights every day.
If you haven’t, go check it out: https://www.socialgrowthengineers.com/
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