2 daily quote apps got to $9,000,000 ARR & 1,000,000/mo downloads (same dev company)
One single rinse-and-repeat faceless format
138 Million views (and how you can copy it in bulk in less than 45 secs each w/ ChatGPT 4.o)
This affirmation app is doing 5,400,000 ARR & 400,000/mo downloads
Scaled this IG Reels faceless format to 59.4M views and built an audience of 1,400,000 followers on ig@iam.affirmations
Content is all the same:
1/ get quotes from app directly
2/ paste over sunset/inspirational photo or pink gradient (moving effect)
3/ add ig handle at bottom and they’re doing this clever engagement farming hack on every video:
“Tap <3 to claim” -> this is the 101 of every astrology, motivation app.
For you to claim a positive message for yourself, you must comment something, so the comment section gets flooded with heart emojis and gets an algorithm boost:
App CTA is also in caption
These are their paid subscriptions:
Same dev company has their own copycat called Motivation
Huge following on ig@motivationapp. It was released on same year as I am (2014) and making $310K per month
Same concept, same format, same virality:
Different design (black and white, minimalist) => same style of hooks with less feminine references
80,400,000 total views
Either format can now be replicated by anyone in 2 mins, with:
Size of image (TikTok slideshow is 1080 x 1920)
Background (solid, gradient, “sunset”, dark/light etc)
Placement, font, size and color of main quote
Text (I told it to generate a random quote on the spot)
CTA placement and text (and specify if you want emoji/drawing/ etc)
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