May 28: FlySafe launches. Eight weeks later the app is clearing about $8 000 a month and averaging 20 000 downloads every thirty days.
The product is simple: for $4.99 a week you type in a flight number and get a safety score.
It’s estimated that 1/3 of the population is afraid of flying. TikTok is the proof, with countless active accounts of people discussing flying-induced fears.
On one side: plane crash junkies. On the other: people sharing tips to overcome anxiety.
That’s where Flyspace appeared.
One TikTok account, tt@fearful.flyer is active and posting.
Another account is still empty. Different creators, same format.
One of them already hit 2 million views.
Their best post yet was a UGC x app demo video with a couple on the opening clip and the hook:
“Do you think our flight will crash?”
“Let me check.”
The app name is visible on the screen. They even comment their own posts with the app name. That comment with 2.1K likes eas posted by that same empty account, which seems to be just working as engagement farming for the moment.
Now they’re testing slideshows.
“5 US plane accidents that happened this week”
Every slide is a a reason to flash an app screenshot, and the CTA is naturally integrated into the content.
245K views on one of those.
The strategy is simple:
- Build something that targets a real fear.
- Add a scoring feature, people love those.
- Use TikTok like an engineer.
Leave a Reply