Hi, it’s Guillaume.
Maria is off today so I’ve carefully selected a round of last week’s viral hits for you all.
Let’s get to it already:
Katch
We just covered this app that slipped into the App Store to track who someone follows.
It pulled 2.2M views in just a few days with a fake “I proposed but she’s following other guys” video.
Cheaterbuster-level content. The account is printing views right now.
The real question is: how long will Apple let it stay live? And before you think about cloning it… friends of mine have been permanently banned for apps like this, after reaching over half a million in mrr.
Tik… Tok…
Little Secret
Love this card game studio’s playbook.
They run multiple accounts across languages and rack up views by simply showing the game with friends.
We covered them a while back, and it’s good to see they’re still pulling strong numbers with the same strategy.
PolloAI
Had to pick this one… it’s just too good. And comments like “where is it exactly?” (yes, from one of my French folks…) make it just better.
Still pushing multiple AI pages with insane AI content. Maximizing awareness at the top of their funnel.
Cluely
Cluely’s back with another hit: 1.4M views on a format they’ve remixed several times.
Roy tweeted yesterday that one of their biggest (48M views) didn’t drive conversions.
I assume most do convert, but this one format leans entertainment/memetic, so not surprising.
Jenni
Jenni is back on track after restarting their UGC program.
They found one hook that works and keep running it… pulled millions of views on this other account.
We’re writing a newsletter on this, likely coming out next week with a deeper analysis.
Stay tuned.
Turbo
Turbo is still operating on another level. Their creators feel more like actors now… polished talking videos, more advanced edits, tight scenarios.
If you missed it, we did a full breakdown of their strategy.
Worth a read. This one did 1.2milli.
Twilight
Not an app, but an AI account. They’re remixing movie scenes and stories into new formats and cultures.
Basically fan-fiction videos. That’s just possibly good ideas to make apps around. Status been crushing. And others too. Market is huge.
This account just did 1.6M views and consistently hits strong medians.
—
That’s all for this week. What does Maria usually say here… oh right:
“See you soon on my FYP.
Funny thing is, most people don’t want me to see them.
But I see… everything.
So see you soon on my FYP.
Guillaume, The Social Growth Engineers Team
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